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The manager in tourism strategies, how to construct a reasoned response based on a tourism marketing case study? Professional and operational situation, commercial presentation and decision-making-responsibility
[Le manager en stratégies touristiques, comment construire une réponse argumentée à partir d’une étude de cas de marketing touristique? Mise en situation professionnelle et opérationnelle, présentation commerciale et prise de décision-responsabilité ?]

Author

Listed:
  • Patrice Ballester

    (GSF - TTS - Grand Sud - Toulouse Tourism School, VFT-RL - Visa For Tourism - Research Lab. Creative - GSF - TTS - Grand Sud - Toulouse Tourism School)

Abstract

Introductory chapter including the presentation of the objectives for the year through the typical portrait of the manager in the tourism industry. The skills required, the development of a manager, the major questions to be addressed during a case study, the objectives, expectations, the behavior of the manager, the analysis and concrete proposals for a commercial action plan, an example of a subject, possible answers or methods to achieve them, the main characteristics of operationality in the field of tourism, sustainable tourism, business tourism, MICE... The manager in tourism strategies, how to construct a reasoned response from a tourism marketing case study? Professional and operational situation, commercial presentation and decision-making-responsibility? From the portrait of a Manager to the skills acquired for a Grand oral.

Suggested Citation

  • Patrice Ballester, 2020. "The manager in tourism strategies, how to construct a reasoned response based on a tourism marketing case study? Professional and operational situation, commercial presentation and decision-making-res," Post-Print hal-04608061, HAL.
    • Handle: RePEc:hal:journl:hal-04608061
    Note: View the original document on HAL open archive server: https://hal.science/hal-04608061
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