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Mobile Money : décryptage d’une succes story africaine

Author

Listed:
  • Pascal Kengue Mayamou
  • Sylvie Michel

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

Cette relecture du phénomène du e-paiement qu'est le portefeuille électronique MoMo s'intéresse à l'adoption large et rapide d'une application au Congo Brazzaville. Cette application fut développée initialement au Kenya, elle est aujourd'hui présente massivement en Afrique. Elle offre plusieurs services originaux et intuitifs et a été rapidement adoptée par les utilisateurs au Congo. Nous proposons d'analyser les déterminants de cette adoption, en nous appuyant sur le corpus théorique lié à l'adoption des technologies de l'information (Davis, 1989 ; Venkatesh, 2000 ; Gallivan, 2001 ; Venkatesh et Bala, 2008) et sur les spécificités socio-économiques du Congo Brazzaville. Cet article s'appuie sur une recherche empirique avec une phase d'analyse exploratoire et de compréhension de l'environnement des primo adoptants qui se concentre ici sur l'inversion de la logique de l'adoption des TI.

Suggested Citation

  • Pascal Kengue Mayamou & Sylvie Michel, 2020. "Mobile Money : décryptage d’une succes story africaine," Post-Print hal-04595690, HAL.
    • Handle: RePEc:hal:journl:hal-04595690
    DOI: 10.36863/mds.a.14027
    as

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