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Participatory Food Provisioning via Emerging Technologies : Revisiting Prosumption and Value Creation Beyond the Anthropocene

Author

Listed:
  • Emre Ulusoy

    (PLU - Pacific Lutheran University [Tacoma])

  • Handan Vicdan

    (EM - EMLyon Business School)

  • Ahmet Ekici

    (Bilkent University [Ankara])

  • Jack S. Tillotson

    (University of Vaasa)

  • Soonkwan Hong

    (MTU - Michigan Technological University)

  • Laetitia Mimoun

    (ESCP-EAP - ESCP-EAP - Ecole Supérieure de Commerce de Paris)

Abstract

This commentary offers a timely exploration of participatory food provisioning via emerging food technologies. Through an in-depth analysis of case studies of these technologies, we elucidate the changing nature of prosumption in orchestrating food market provisioning. Our investigation highlights a shift toward a non-anthropocentric vision of market provisioning, where value creation transcends human-centered paradigms to include alliances between humans, technology, and nature. By articulating the nuanced dynamics and outcomes of these alliances in the food market, we propose a reimagined perspective on value creation, urging macromarketing scholars to consider the broader implications of technology-driven, participatory food systems. Ultimately, we emphasize the necessity of integrating human and non-human stakeholders in the discourse on value creation, and challenge conventional notions of control, democratization, and sociality within prevailing food-provisioning systems.

Suggested Citation

  • Emre Ulusoy & Handan Vicdan & Ahmet Ekici & Jack S. Tillotson & Soonkwan Hong & Laetitia Mimoun, 2024. "Participatory Food Provisioning via Emerging Technologies : Revisiting Prosumption and Value Creation Beyond the Anthropocene," Post-Print hal-04590016, HAL.
    • Handle: RePEc:hal:journl:hal-04590016
    DOI: 10.1177/02761467241253992
    as

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