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Dynamiser l'attractivité internationale de la ville de Paris post Covid

Author

Listed:
  • Olivier Braun

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

La ville de Paris est une mégapole qui s'inscrit dans une compétition mondiale visant à attirer des touristes et des investisseurs afin d'assurer son développement. Après la période de la Covid-19, la ville de Paris a intérêt à capter, à nouveau, les touristes et les investisseurs. L'activité économique étant relancée, la ville de Paris doit continuer à mettre en avant son charme et ses particularités caractérisant son identité. Le développement de son attractivité passe ainsi pour les marketers de la ville de Paris par (a) l'édification d'une identité (city branding), (b) la détermination de son positionnement et de ses cibles, (c) et une stratégie de communication et (d) un marketing de contenu au service de ses objectifs.

Suggested Citation

  • Olivier Braun, 2024. "Dynamiser l'attractivité internationale de la ville de Paris post Covid," Post-Print hal-04504989, HAL.
    • Handle: RePEc:hal:journl:hal-04504989
    as

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