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The renewal of the Toulouse International Fair: economy, communication and marketing for renewed attractiveness post-Covid19
[Le renouveau de la Foire internationale de Toulouse : économie, communication et marketing pour une attractivité retrouvée post Covid19]

Author

Listed:
  • Patrice Ballester

    (Euridis - Euridis Business School)

Abstract

The renewal of the Toulouse International Fair: economy, communication and marketing for renewed attractiveness post-Covid19. Depuis 2021, le MEETT, le Parc des Expositions et Centre de Conventions de Toulouse est un emblème architectural qui marque le renouveau de la Foire internationale de Toulouse, à partir de la crise sanitaire du coronavirus – Covid19. Nous soulignons le travail de Toulouse Evénements et de GL events pour penser durablement un parc d'expositions moderne, innovant, plus soutenable et avec le digital comme éléments de croissance et de renouvellement de son attractivité. La Foire de Toulouse et son gérant remporte un franc succès avec un record de visite pour cette édition 2023 montrant qu'il est possible de penser différemment une foire bientôt centenaire avec une volonté d'y associer tous les Toulousains avec des événements ( loisirs – affaires), des interfaces multiples et des commerçants-exposants répondant et plébiscitant grandement la nouvelle infrastructure. À cela, la programmation annuelle de la Foire- MEETT montre les capacités à s'adapter aux nouvelles demandes des consommateurs, acheteurs, visiteurs et exposants dont les touristes d'affaires. Voir aussi ( https://www.centpourcent.com/les-infos-10/top-depart-de-la-90e-foire-de-toulouse-16723 - https://www.centpourcent.com/100-en-direct-de-la-foire-de-toulouse)

Suggested Citation

  • Patrice Ballester, 2023. "The renewal of the Toulouse International Fair: economy, communication and marketing for renewed attractiveness post-Covid19 [Le renouveau de la Foire internationale de Toulouse : économie, communi," Post-Print hal-04491178, HAL.
    • Handle: RePEc:hal:journl:hal-04491178
    as

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