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How to create an in-store experience? Elements of answers based on customers' feelings
[Comment produire une expérience en magasin ? Éléments de réponses à partir du vécu des clients]

Author

Listed:
  • Blandine Anteblian

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Sandrine Cadenat

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

Abstract

This paper aims to complet research on the production of experiential contexts in stores. Based on the identification of four main types of experience expected by customers, it suggests the combination of levers to be associated with each context in order to make the development process operational for managers.

Suggested Citation

  • Blandine Anteblian & Sandrine Cadenat, 2023. "How to create an in-store experience? Elements of answers based on customers' feelings [Comment produire une expérience en magasin ? Éléments de réponses à partir du vécu des clients]," Post-Print hal-04474332, HAL.
    • Handle: RePEc:hal:journl:hal-04474332
    as

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