The Contribution of Government to Business (G2B) Online Administration Systems to Investment Attractiveness: A Delphi Method Survey[Contribution des systèmes d'administration en ligne Government to Business (G2B) à l'attractivité des investissements : une enquête par la méthode Delphi]

In the era of digitalization, the imperative necessity of digitally transforming public services has become increasingly evident. This imperative has been accentuated by the escalating proliferation and the massive use of Information and Communication Technologies (ICT). Governments worldwide are adapting to this context by modernizing their institutions and administrations through the dematerialization of services intended for investors and businesses. Consequently, the growing and significant role of online administration in promoting the attractiveness of a country's investments is increasingly acknowledged. In line with global trends, Morocco has initiated and launched a series of digitization reforms, and has also implemented online administration services as a promotional strategy, its goals consist in eliminating obstacles to both national and foreign investments. These obstacles include those related to research and information accessibility, minimizing administrative procedures, and reducing bureaucratic complexities that investors might traditionally face in a host country. This article seeks to understand the extent to which these systems contribute to creating a conducive environment by examining the relationship between investment attractiveness and the use of Government to Business (G2B) online administration systems. In order to address this relationship, this study focuses on the case of the Regional Investment Center (CRI), a central and pivotal actor in investment promotion, focusing specifically on the "CRI-Invest" system in the Fès-Meknès region. The adopted approach is qualitative, relying on the Delphi method, the study aims to provide an analysis of the relational dynamics between investment attractiveness and the use of the G2B online administration system in this specific context. Indeed, the results obtained from the Delphi study confirm that the use of G2B online administration systems by investors has a positive impact on promoting investment attractiveness.