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Discours médiatique sur les activités des multinationales à l’étranger : Le cas de Danone en Chine

Author

Listed:
  • François Goxe

    (LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

  • Michaël Viegas Pires

    (LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

This article looks at how the activities of multinational companies (MNCs) abroad are presented in the media of their country of origin. Drawing on the critical discourse analysis of business press articles related to the operations of the French multinational Danone in China, it reveals how the media's speech revolves around some typical types of discourse, mainly a cultural / nationalist one. The article thus questions the scope of discursive patterns already identified in the literature, while it complements them.

Suggested Citation

  • François Goxe & Michaël Viegas Pires, 2018. "Discours médiatique sur les activités des multinationales à l’étranger : Le cas de Danone en Chine," Post-Print hal-04461278, HAL.
    • Handle: RePEc:hal:journl:hal-04461278
    DOI: 10.7202/1051309ar
    as

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