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How Can Hotels Create Sustainable Competitive Advantages? A Resource-Based View

Author

Listed:
  • M. Zaman

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • T. Vo-Thanh
  • R. Hasan
  • S.M.R. Shams
  • D.B. Vukovic

Abstract

The hospitality industry is facing tough competition due to new actors (i.e. online travel agencies, comparison websites, etc.). Furthermore, Covid-19 has made it worse with travel restrictions and health measures. This study aims to identify the needs and expectations of hotel guests in a post-pandemic context, and how hotels can acquire and manage resources in a strategic way. Analytic Hierarchy Process (AHP) was employed to assess the importance of 9 hotel attributes via pairwise comparison. The data were collected from 537 guests who stayed in 3- and 4-star hotels in Paris from April to June 2021. In addition, in-depth interviews of 19 hotel managers were conducted to gain insights into how they are acquiring and managing their resources. Theoretical and practical implications, and future research directions are presented. \textcopyright 2022 Informa UK Limited, trading as Taylor & Francis Group.

Suggested Citation

  • M. Zaman & T. Vo-Thanh & R. Hasan & S.M.R. Shams & D.B. Vukovic, 2022. "How Can Hotels Create Sustainable Competitive Advantages? A Resource-Based View," Post-Print hal-04444813, HAL.
    • Handle: RePEc:hal:journl:hal-04444813
    DOI: 10.1080/0965254X.2022.2066558
    as

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