IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04434623.html
   My bibliography  Save this paper

Analysis and visualization of an organization’s communication strategies on Twitter
[Analyse et visualisation des stratégies de communication d’une organisation sur Twitter]

Author

Listed:
  • Alyse Yilmaz

    (CY UFR LSH - CY Cergy Paris Université - UFR Lettres et sciences humaines - CY - CY Cergy Paris Université, Université Paris 8 Vincennes-Saint-Denis - Département Sciences de l’information - UP8 - Université Paris 8 Vincennes-Saint-Denis, PARAGRAPHE - Laboratoire Paragraphe - UP8 - Université Paris 8 Vincennes-Saint-Denis - CY - CY Cergy Paris Université)

  • Luis Torres-Yepez
  • Khaldoun Zreik

    (PARAGRAPHE - Laboratoire Paragraphe - UP8 - Université Paris 8 Vincennes-Saint-Denis - CY - CY Cergy Paris Université, UP8 - Université Paris 8 Vincennes-Saint-Denis, CY - CY Cergy Paris Université, Université Paris 8, CiTU Paragraphe, ComUE Paris Lumières, PARAGRAPHE - Laboratoire Paragraphe, Paragraphe Laboratory-EA 349, axe CiTU, Paris 8 and CYCergy Paris Universities, Paris, France)

Abstract

Explorant la communication d'Enedis sur Twitter à travers l'analyse de contenu et des réseaux sociaux, ainsi que la visualisation de données, ce travail met en lumière les dynamiques communicationnelles complexes en jeu entre l'entreprise, ses partenaires et sa clientèle. Les résultats révèlent de riches thématiques centrées sur des enjeux tels que l'écologie et l'énergie. Ces découvertes, illustrées par des cartographies et des nuages de mots, démontrent le potentiel de ces approches pour l'intelligibilité dans le contexte organisationnel en vue d'éclairer les décisions stratégiques et communicationnelles futures

Suggested Citation

  • Alyse Yilmaz & Luis Torres-Yepez & Khaldoun Zreik, 2023. "Analysis and visualization of an organization’s communication strategies on Twitter [Analyse et visualisation des stratégies de communication d’une organisation sur Twitter]," Post-Print hal-04434623, HAL.
    • Handle: RePEc:hal:journl:hal-04434623
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04434623. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.