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The Challenge of a Prevailing Business Model: The Case of the French Professional Football
[La remise en cause d’un business model dominant : le cas du football professionnel français]

Author

Listed:
  • Guillaume Detchenique

    (ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

  • Fernando Cezar

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

We apply the RCOV business model approach and the institutional isomorphism concept to understand changes in the French professional football. To combat uncertainty, organizations in the same organizational field may favor isomorphism when it comes to business model. If institutional entrepreneurs can develop new business models, start-up businesses are more likely to have this capability than established organizations: How can established organizations then innovate about their business model to reduce the isomorphism in which they evolve ? The findings, which came from the gathering and qualitative analysis of primary and secondary data, show how, after initially adopting a dominant model, several French professional football clubs are now using one of the three innovation strategies of business model identified.

Suggested Citation

  • Guillaume Detchenique & Fernando Cezar, 2023. "The Challenge of a Prevailing Business Model: The Case of the French Professional Football [La remise en cause d’un business model dominant : le cas du football professionnel français]," Post-Print hal-04431401, HAL.
    • Handle: RePEc:hal:journl:hal-04431401
    DOI: 10.3917/inno.pr2.0151
    as

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