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Digital transformation of audit firms by social networks: Case of KPMG
[Transformation digitale des cabinets d'audit par les réseaux sociaux : Cas de KPMG]

Author

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  • Yassine Hilmi

    (UCD - Université Chouaib Doukkali)

  • Fatima Ezzahra Fatine

    (UCD - Université Chouaib Doukkali)

Abstract

In Morocco, new advertising investments and a reorganization of this market have taken place in recent years. To keep pace with this new trend, technological innovations are closely following the evolution of media consumption to offer Moroccan companies more and more solutions that will enable them to be close to their targets; social networks, geolocation ... The objective of this article is to establish an inventory of the policy of media coverage used by Moroccan companies at the moment. We chose a case study of the audit firm KPMG Morocco, focusing on various aspects of recruitment, firm news, events ... during 2015 and 2016.

Suggested Citation

  • Yassine Hilmi & Fatima Ezzahra Fatine, 2022. "Digital transformation of audit firms by social networks: Case of KPMG [Transformation digitale des cabinets d'audit par les réseaux sociaux : Cas de KPMG]," Post-Print hal-04422283, HAL.
    • Handle: RePEc:hal:journl:hal-04422283
    Note: View the original document on HAL open archive server: https://hal.science/hal-04422283
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