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Exploring humane entrepreneurship implementation: Case study of a Swiss SME active in winter sports

Author

Listed:
  • Zoran Bjelic

    (UNIFR - Université de Fribourg = University of Fribourg)

  • Christophe Schmitt

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This study delves into the practical implementation of humane entrepreneurship (HumEnt) through an extensive case study of a Swiss small and medium-sized enterprise (SME) operating in the winter sports industry. This particular SME showcases several distinctive traits that align with what we can define as its humane entrepreneurial orientation. The primary objective of this case study is to analyze how the HumEnt model is applied within the SME's overarching corporate strategy and business model. Furthermore, this article introduces a three-dimensional positioning matrix, synthesizing insights from two prevailing approaches in the HumEnt literature. This matrix offers a more holistic framework for comprehending the HumEnt model in depth.

Suggested Citation

  • Zoran Bjelic & Christophe Schmitt, 2024. "Exploring humane entrepreneurship implementation: Case study of a Swiss SME active in winter sports," Post-Print hal-04408275, HAL.
    • Handle: RePEc:hal:journl:hal-04408275
    DOI: 10.1080/26437015.2023.2279558
    as

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