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CSR and online banking: the case of the South Korean market
[RSE et banques en ligne: le cas du marché sud-coréen]

Author

Listed:
  • Marc Kouzez

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Ji-Yong Lee

    (Audencia Business School)

  • Gurvan Branellec

    (ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC)

  • Jaesin Oh

    (Gyeongsang National University)

Abstract

The growing interest in corporate social responsibility (CSR) issues is not only for the traditional banks but also for the online banks. The latter, taking advantage of the Covid context that fosters digital transformation, has undergone remarkable development in recent years. Different from previous studies, our study focuses on online banks and examines how the integration of economic, philanthropic, ethical, and environmental concerns into banking activities affects their business development. Our results highlight the important role played by socially responsible activities in building customer loyalty through the bank's reputation and customer trust.

Suggested Citation

  • Marc Kouzez & Ji-Yong Lee & Gurvan Branellec & Jaesin Oh, 2023. "CSR and online banking: the case of the South Korean market [RSE et banques en ligne: le cas du marché sud-coréen]," Post-Print hal-04401134, HAL.
    • Handle: RePEc:hal:journl:hal-04401134
    DOI: 10.3917/resg.158.0367
    as

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