Sustainable finance and socially responsible investments in Morocco: challenges and opportunities[La finance durable et les investissements socialement responsables au Maroc : défis et opportunités]

This paper discusses the concept of sustainable finance and socially responsible investment (SRI) from a number of different angles, based on an in-depth review of the literature. The first part summarizes the literature in order to understand the main concepts of sustainable finance and SRI. Sustainable finance is a dynamic concept, a common framework based on certain principles derived from the issues underlying sustainable development. It is a process, not an end goal, with many positive outcomes. These issues are a current trend as well as powerful tools for educating profit-driven markets such as traditional finance. Together, they constitute an influential driving force towards sustainable development. The second part of this article is an analysis based on the current state of play, providing an overview of how sustainable finance, as a promoter of sustainable development, is developing in the Moroccan context. While there are strengths and opportunities for development, there are some challenges that require immediate solutions. Society is looking for new alternatives, and sustainable finance should be seen as a real alternative. Nevertheless, public distrust drives the need to support and protect truly sustainable initiatives within Morocco's financial sector.