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L’intelligence artificielle dans la fonction financière : un levier de développement face aux défis futurs

Author

Listed:
  • Barzi Ghizlane

    (ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT)

  • Bamousse Zineb

    (ENCGS - Ecole Nationale de Commerce et de Gestion de SETTAT)

Abstract

Currently, we are living in an environment that is conducive to development, innovation and change. The intensification of competition, the current crises, digitalization, economic, technological and environmental developments, social transformations and the dematerialization of information have all led to a major overhaul in the financial activities of companies. Artificial intelligence is an essential component of innovation. Its integration into the finance function is the starting point for a radical overhaul and change in companies. It is a lever for growth, a pioneer of performance and a catalyst for development. Furthermore, the objective of our research is to present the importance of artificial intelligence in the evolution of the finance function in this highly complex, conflictual and unstable contemporary environment. In this respect, we have opted for the IMRAD method (Introduction, Methods, Results and Discussion) to provide a clear overview of the use of artificial intelligence at the heart of the financial function. The results of this study focused on artificial intelligence as a key factor in optimizing performance and ensuring continuous development.

Suggested Citation

  • Barzi Ghizlane & Bamousse Zineb, 2023. "L’intelligence artificielle dans la fonction financière : un levier de développement face aux défis futurs," Post-Print hal-04367543, HAL.
    • Handle: RePEc:hal:journl:hal-04367543
    DOI: 10.57109/37
    as

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