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Corporate Social Responsibility: Towards Sustainable Management Of The Covid-19 Crisis?
[La Responsabilite Sociale Des Entreprises : Vers Un Management Durable De La Crise Covid-19 ?]

Author

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  • Noaman ZERIOUH

    (UM5 - Université Mohammed V de Rabat [Agdal])

Abstract

The objective of this paper is to analyze the challenges and opportunities that companies will have in the new post-COVID-19 reality and the role that CSR can play in helping companies survive in the immediate future and prosper in the long term. This work is qualitative, using research texts, electronic media, specialized business and health magazines, national and inter-national newspapers. Recapitulating, a return to the pre-pandemic situation will not be possi-ble. The crisis opens opportunities to support policies that are sustainable with the environment and that promote human and labor rights. Consumer demand, companies' supplier networks, their sources of cash, financing, and liquidity have changed. Companies can find useful tools in CSR programs to adapt to the new reality.

Suggested Citation

  • Noaman ZERIOUH, 2023. "Corporate Social Responsibility: Towards Sustainable Management Of The Covid-19 Crisis? [La Responsabilite Sociale Des Entreprises : Vers Un Management Durable De La Crise Covid-19 ?]," Post-Print hal-04365732, HAL.
    • Handle: RePEc:hal:journl:hal-04365732
    Note: View the original document on HAL open archive server: https://hal.science/hal-04365732
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    More about this item

    Keywords

    CSR; Sustainable management; COVID-19; Crisis management; Management crisis; RSE; Management durable; Management de crise; Crise de management; Crise de management CSR;
    All these keywords.

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