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How to promote CSR image with loyalty programs

Author

Listed:
  • Aïda Mimouni-Chaabane

    (THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

La recherche autour du développement de pratiques marketing plus responsables est donc le sujet mis à l'honneur du 39ème congrès de l'afm. Les thématiques suivantes sont proposées (la liste n'étant pas exhaustive) :Éthique des pratiques marketingTransformation des enseignements du marketing en réponse aux enjeux de transition écologique, économique et socialeMarketing et valorisation de la RSE (Responsabilité Sociétale des Entreprises)Pratiques marketing et protection de l'environnementMarketing et bien-être des consommateursData-marketing et respect des consommateurs (données personnelles, vie privée, etc.)Consommation responsableGreenwashingÉconomie circulairePratiques marketing et développement du territoireDéconsommation et sobriétéRôle du marketing dans la sociétéPratiques marketing et parties prenantesMarketing et inclusionResponsabilité de la recherche en marketing (intégrité scientifique/éthique de la recherche)Les approches critiques en marketingRecherche partenariale en marketing

Suggested Citation

  • Aïda Mimouni-Chaabane & Béatrice Parguel, 2023. "How to promote CSR image with loyalty programs," Post-Print hal-04362039, HAL.
    • Handle: RePEc:hal:journl:hal-04362039
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