IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04360495.html
   My bibliography  Save this paper

Customer Attraction And Retention Strategies In Very Small Businesses: Case Of Butcheries In Limbe, Cameroon

Author

Listed:
  • Ekoi Ndoko Alice

    (University of Buea)

  • Ernest Negou

    (University of Buea)

  • Marcellus Nkenganyi Fonkem

    (University of Buea)

Abstract

The objective of this research is to assess how butchers who are typical examples of very small businesses attract and retain their customers in Limbe Municipality. To achieve this objective, the researcher used an exploratory research design on 10 meat sellers selected by convenience. A content-thematic analysis revealed that among the various strategies used by meat sellers to attract and retain customers, positive attitude and behaviour, fairness and transparency, sales promotion and witchcraft are the most common. It was recommended that meat sellers should increase their interaction with customers, carry out more market research and improve their maintenance capacity.

Suggested Citation

  • Ekoi Ndoko Alice & Ernest Negou & Marcellus Nkenganyi Fonkem, 2023. "Customer Attraction And Retention Strategies In Very Small Businesses: Case Of Butcheries In Limbe, Cameroon," Post-Print hal-04360495, HAL.
    • Handle: RePEc:hal:journl:hal-04360495
    DOI: 10.5281/zenodo.8216153
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04360495. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.