IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04326307.html
   My bibliography  Save this paper

Les appellations géographiques, un gage de qualité ? Le cas – ambigu – du whisky écossais

Author

Listed:
  • Bruno Pecchioli

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • David Moroz

    (EM Normandie - École de Management de Normandie)

Abstract

Bruichladdich, une distillerie écossaise de whisky renommée, arbore fièrement son slogan : « We believe terroir matters » (« Nous croyons en l'importance du terroir »). La marque suggère ainsi que sa situation géographique joue un rôle déterminant sur la qualité de son whisky. Cette philosophie rappelle celle du monde du vin, où l'influence du terroir est avérée et reconnue : la qualité du vin est dépendante de la vigne dont il est issu et les conditions de développement de la vigne sont intimement liées à la population microbienne de la terre du vignoble. Ce lien entre terre, vigne et vin explique la volonté des acteurs de la filière viticole de protéger la réputation de leur terroir via des réglementations et systèmes d'indications géographiques divers.

Suggested Citation

  • Bruno Pecchioli & David Moroz, 2023. "Les appellations géographiques, un gage de qualité ? Le cas – ambigu – du whisky écossais," Post-Print hal-04326307, HAL.
    • Handle: RePEc:hal:journl:hal-04326307
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04326307. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.