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Personnalisation de l’expérience client en hôtellerie : perspectives d’experts sur les effets de la digitalisation de l’offre

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  • Alexandra Youssofi

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Jeannot Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Maud Dampérat

    (UL2 - Université Lumière - Lyon 2)

  • Eline Jongmans

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes)

Abstract

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Suggested Citation

  • Alexandra Youssofi & Jeannot Florence & Maud Dampérat & Eline Jongmans, 2022. "Personnalisation de l’expérience client en hôtellerie : perspectives d’experts sur les effets de la digitalisation de l’offre," Post-Print hal-04325058, HAL.
    • Handle: RePEc:hal:journl:hal-04325058
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