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Cas Fairly Made Communiquer sur la traçabilité et l’impact environnemental et social dans l’industrie de la mode

Author

Listed:
  • Edith de Lamballerie

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Valérie Guillard

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Sihem Dekhili

    (ESSCA - School of Management)

  • Emma Condamin

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

L'ouvrage offre une compréhension des approches et outils marketing qui prennent en compte les enjeux environnementaux et sociaux. Il propose également des réflexions autour des défis qui entourent le marketing durable. Les cas, tirés de l'actualité et correspondant à des situations réelles, illustrent les manières d'intégrer la durabilité en marketing et précisent ce que recouvre le marketing durable.Ecrit par des enseignants-chercheurs, cet ouvrage propose des cas : en marketing stratégique et en marketing opérationnel notamment autour des éléments du mix marketing - politique produit, communication ou distribution. Il met au jour un ensemble de concepts clés comme l'éco-conception, la valeur étendue, les parties prenantes, ou l'éthique. Les secteurs d'activité abordés dans les cas sont diversifiés, couvrant l'industrie alimentaire, le retail, la mode ou encore l'aérien

Suggested Citation

  • Edith de Lamballerie & Valérie Guillard & Sihem Dekhili & Emma Condamin, 2023. "Cas Fairly Made Communiquer sur la traçabilité et l’impact environnemental et social dans l’industrie de la mode," Post-Print hal-04322051, HAL.
    • Handle: RePEc:hal:journl:hal-04322051
    DOI: 10.3917/ems.dekhi.2023.01.0143
    as

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