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Exporter-importer innovation co-developments: exploration of relational norms

Author

Listed:
  • Oksana Kantaruk Pierre

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Raluca Mogos Descotes

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • B. Walliser

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This research explores relational dimension of exporter-importer innovation co-developments. Based on 11 explorative interviews with French exporting small and medium-sized enterprises (SMEs) we highlight the role played by relational norms in new product development (NPD) process. We build on relational exchange theory Macneil, 1980; Dwyer et al., 1987). Our results provide evidence that cooperation and continuity expectations norms create an enabling relational environment for innovation co-development, while the norm of equity seems to be less important within NPD process. The full paper is available from the authors.

Suggested Citation

  • Oksana Kantaruk Pierre & Raluca Mogos Descotes & B. Walliser, 2021. "Exporter-importer innovation co-developments: exploration of relational norms," Post-Print hal-04318646, HAL.
    • Handle: RePEc:hal:journl:hal-04318646
    as

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