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Vers une incontournable refondation de l’événement ?

Author

Listed:
  • Laura Litre Valentin

    (ESCP Europe - Ecole Supérieure de Commerce de Paris, Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • Vincent Larquet
  • Olivier Badot

    (UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

Malgré l'essor et la rapidité de diffusion des technologies digitales et virtuelles à travers le monde, leur adoption est encore lente dans l'industrie événementielle. Depuis le début de la pandémie COVID19, l'annulation en cascade des événements, dès mars 2020 et pour un temps indéterminé, constitue un coup dur sans précédent qui pourrait précipiter la disparition de nombreux événements et acteurs de la filière. Mais cette crise apparaît aussi comme l'opportunité d'opérer une transition vers la refondation de l'événement. Quel que soit son format (physique, digital, phygital ou virtuel), l'événement post-COVID19 devrait dépasser le simple statut de vitrine d'un ordre social pour devenir la plateforme de transformations individuelles, collectives et sociétales.

Suggested Citation

  • Laura Litre Valentin & Vincent Larquet & Olivier Badot, 2020. "Vers une incontournable refondation de l’événement ?," Post-Print hal-04309042, HAL.
    • Handle: RePEc:hal:journl:hal-04309042
    Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-04309042
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    File URL: https://normandie-univ.hal.science/hal-04309042/document
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