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Music Platforms and Formats: a Study of Independent Music Marketization
[Plateformes et supports musicaux : une étude des formes de mise en marché des musiques indépendantes]

Author

Listed:
  • Boris Collet

    (USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Renaud Garcia-Bardidia

    (UB - Université de Bourgogne, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

Abstract

Two decades after their emergence, the music industry is now dominated by streaming platforms. However, other streaming and listening practices or devices exist on the fringes of this dominant ecosystem. Among them, alternative platforms such as Bandcamp or Soundcloud offer other streaming and business models in line with the values of independent music scenes. These models are based on specific online strategies, but also on dynamics around physical formats. These configurations between music platforms and physical formats and the way they contribute to alternative forms of marketization are the object of this research. Based on an ethnographic study of independent music and its devices, this article questions the plurality of forms of music valuation in the era of streaming platforms.

Suggested Citation

  • Boris Collet & Renaud Garcia-Bardidia, 2023. "Music Platforms and Formats: a Study of Independent Music Marketization [Plateformes et supports musicaux : une étude des formes de mise en marché des musiques indépendantes]," Post-Print hal-04297842, HAL.
    • Handle: RePEc:hal:journl:hal-04297842
    DOI: 10.4000/volume.11573
    Note: View the original document on HAL open archive server: https://hal.science/hal-04297842
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    References listed on IDEAS

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    1. Brian J. Hracs & Jack Webster, 2021. "From selling songs to engineering experiences: exploring the competitive strategies of music streaming platforms," Journal of Cultural Economy, Taylor & Francis Journals, vol. 14(2), pages 240-257, March.
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    More about this item

    Keywords

    alternative platforms; independent music; marketization; music formats; alternative-mainstream;
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