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Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain

Author

Listed:
  • Elsa Varela

    (CREDA -UPC - IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentaris - IRTA - Institut de Recerca i Tecnologia Agroalimentàries = Institute of Agrifood Research and Technology, CTFC - Centre de Ciència i Tecnologia Forestal de Catalunya)

  • Pierre-Alexandre Mahieu

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Marek Giergiczny

    (UW - University of Warsaw)

  • Pere Riera

    (UAB - Universitat Autònoma de Barcelona = Autonomous University of Barcelona = Universidad Autónoma de Barcelona)

  • Mario Soliño

    (CREDA -UPC - IRTA - Centre de Recerca en Economia i Desenvolupament Agroalimentaris - IRTA - Institut de Recerca i Tecnologia Agroalimentàries = Institute of Agrifood Research and Technology, INIA-CIFOR - Centro de Investigacion Forestal - INIA - Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria = National Institute for Agricultural and Food Research and Technology)

Abstract

Cheap talk (CT) scripts have been broadly tested in contingent valuation studies to mitigate the effects of hypothetical bias. However, this approach may not fully be adequate when the individual is faced with several choices such as in discrete choice experiments (DCE) because the respondent may tend to forget about the CT script. This paper tests the effects of a single opt-out reminder (SOOR) to lower the hypothetical bias in a DCE dealing with the valuation of social preferences for forest fire prevention programs in Southern Spain. Results show that the inclusion of a SOOR does not contribute sufficiently to improve the CT effect on the DCE data.

Suggested Citation

  • Elsa Varela & Pierre-Alexandre Mahieu & Marek Giergiczny & Pere Riera & Mario Soliño, 2014. "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain," Post-Print hal-04295866, HAL.
    • Handle: RePEc:hal:journl:hal-04295866
    DOI: 10.1016/j.jfe.2014.05.001
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    Cited by:

    1. Andre L. Carrel & Lee V. White & Christina Gore & Harsh Shah, 2024. "Subscribing to new technology: consumer preferences for short-term ownership of electric vehicles," Transportation, Springer, vol. 51(3), pages 875-909, June.

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