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Exploring relational norms in exporter-importer product innovation co-development: A qualitative study

Author

Listed:
  • Oksana Kantaruk Pierre

    (ICN Business School, CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Raluca Mogos Descotes

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • José Pla-Barber

    (Facultad de Economia, University of Valencia)

Abstract

This research investigates the role of relational norms in facilitating importers' engagement in product innovation co-development with exporters. Through a qualitative approach, we conducted interviews with top managers of small and medium-sized enterprises (SMEs) involved in exporting activities in France. Guided by the theoretical framework of Relational Exchange Theory (Macneil, 1980; Dwyer et al., 1987), our study uncovers the significant potential for successful product innovation co-development when importers actively contribute as knowledge sources and co-developers. Additionally, we highlight the importance of cooperation, continuity expectations, and equity norms as external factors that shape the co-development process of new products between exporters and importers. By comprehending and embracing these relational norms, exporters can strengthen their collaborative endeavors with importers and effectively drive the co-development of innovative products

Suggested Citation

  • Oksana Kantaruk Pierre & Raluca Mogos Descotes & José Pla-Barber, 2024. "Exploring relational norms in exporter-importer product innovation co-development: A qualitative study," Post-Print hal-04285373, HAL.
    • Handle: RePEc:hal:journl:hal-04285373
    DOI: 10.1016/j.ibusrev.2023.102197
    as

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