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Entertainment industry after the Covid-19 pandemic
[L’industrie du divertissement après la pandémie de Covid-19]

Author

Listed:
  • Gilles Paché

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

The Covid-19 pandemic has affected many industries, which have suffered a sharp decline in demand. However, this pandemic also appears to be an indicator of economic and social phenomena with long-standing roots. This is the case for movie theaters as part of the entertainment industry. They are going through a deep crisis, particularly in France, with a lasting drop in attendance. The viewpoint proposes a reading of the crisis in reference to the one experienced by the hypermarket retail format, attacked by the Internet and convenience stores, which symbolize a precision commerce. The proposed parallel highlights the emergence of a precision cinema through streaming platforms, to which movie theaters must respond by initiating experiential and immersive approaches.

Suggested Citation

  • Gilles Paché, 2023. "Entertainment industry after the Covid-19 pandemic [L’industrie du divertissement après la pandémie de Covid-19]," Post-Print hal-04274831, HAL.
    • Handle: RePEc:hal:journl:hal-04274831
    DOI: 10.48611/isbn.978-2-406-15800-4.p.0137
    as

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