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Get the picture? Using visuals to represent theory

Author

Listed:
  • Dina Rasolofoarison

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • C. A. Russell

    (Pepperdine University - Partenaires INRAE)

Abstract

Visualization can assist the process of narrating theory. Although most researchers realize the benefit of figures to efficiently and effectively convey the essence of a theory, many lack the visual grammar and tools to create those figures. This editorial presents a five-step iterative process, NETSA, to assist the process of theory visualization.

Suggested Citation

  • Dina Rasolofoarison & C. A. Russell, 2023. "Get the picture? Using visuals to represent theory," Post-Print hal-04262261, HAL.
    • Handle: RePEc:hal:journl:hal-04262261
    DOI: 10.1007/s11747-023-00980-0
    Note: View the original document on HAL open archive server: https://hal.science/hal-04262261
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    Keywords

    Theory; Visualization; Visual communication;
    All these keywords.

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