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Comment déconsommer et faire face à sa sphère sociale : Une analyse du défi «Rien de neuf» par la théorie de Goffman

Author

Listed:
  • Valérie Guillard

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

How do consumers committed to deconsumption cope with those around them who are not? Framed by Goffman's role theory, the analysis of 24 interviews brings out a typology of roles played in social interactions via the way of to stage them (by saying it to others and by doing it for others): conforming to the values and practices of others (say nothing, do nothing); sensitize others (to say and not to do); impose its values and practices by arguing (saying and doing); camouflage its practices (not saying and doing). The activation of these non-disjoint roles depends on the situation and on the practice.

Suggested Citation

  • Valérie Guillard, 2023. "Comment déconsommer et faire face à sa sphère sociale : Une analyse du défi «Rien de neuf» par la théorie de Goffman," Post-Print hal-04261035, HAL.
    • Handle: RePEc:hal:journl:hal-04261035
    DOI: 10.3166/rfg310.39-61
    as

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