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Le customer success management, dernier stade de l’évolution des pratiques du management des clients ?

Author

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  • Eric Julienne

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne)

Abstract

Comment les pratiques de customer success management s'inscrivent-elles dans l'évolution des pratiques de management des clients ? Comment peuvent-elles aider à fidéliser les clients ?

Suggested Citation

  • Eric Julienne, 2022. "Le customer success management, dernier stade de l’évolution des pratiques du management des clients ?," Post-Print hal-04243961, HAL.
    • Handle: RePEc:hal:journl:hal-04243961
    Note: View the original document on HAL open archive server: https://hal.science/hal-04243961v1
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