Promouvoir la consommation d’insectes : les végétariens sont-ils une cible pertinente ?

The consumption of insects as food is increasingly presented today as an alternative to traditional meat and as a possible and relevant response to many of today's concerns in terms of resource management, environmental preservation, rapid population growth, but also health and nutrition. In fact, the actors of this emerging sector put forward arguments that often overlap with those of vegetarians in their defence of a non-meat diet. The term entotarian, a neologism for a vegetarian who consumes insects, has recently been coined. This research explores the relevance of this concept, which seems to consider vegetarians as a potentially useful target of innovators for the development of insect consumption. A qualitative study, using a triangulation of collected data, attempts to understand the role of categorisation of insects as sentient animals and/or as food, innovativeness, neophobia and biospheric motivations (environment and animal welfare in particular) in the willingness of vegetarians to consume these new food products.