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The new perimeter of fair trade
[Les nouveaux périmètres du commerce équitable]

Author

Listed:
  • Vivien Blanchet

    (CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC))

  • Mantiaba Coulibaly-Ballet

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Stéphane Fournier

    (UMR Innovation - Innovation et Développement dans l'Agriculture et l'Alimentation - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Lilia Righi

    (IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon)

Abstract

Since the origins, the fair trade movement has never stopped growing. While it was initially a critique to conventional trade, it now involves conventional actors via certification mechanisms. This redefinition of the scope of Fair Trade has given rise to many controversies about its area (what it covers), its boundaries (what it includes and excludes), and its identity (what makes it unified). This article examines the issues at stake. It sheds light on how the fragmentation of Fair Trade has gone hand in hand with a change in the scale of the movement. It analyses how this fragmentation has extended the movement to new products, actors, territories, and principles. Finally, it discusses how this extension is both the cause and consequence of changes in modes of regulation. Ultimately, this article offers a synthetic perspective of fair trade dynamics.

Suggested Citation

  • Vivien Blanchet & Mantiaba Coulibaly-Ballet & Stéphane Fournier & Lilia Righi, 2023. "The new perimeter of fair trade [Les nouveaux périmètres du commerce équitable]," Post-Print hal-04203370, HAL.
    • Handle: RePEc:hal:journl:hal-04203370
    DOI: 10.54695/ror.182.0006
    as

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