Conceptual model of the cultural factors impacting the deployment of cooperative Supply Chain Management practices: the case of the Moroccan context[Modèle conceptuel des facteurs culturels impactant le déploiement des pratiques coopératives du Supply Chain Management : cas du contexte marocain]

The purpose of this study is to examine the influence of culture on supply chain cooperation practices in Morocco. We collected data from supply chain managers via LinkedIn and analyzed these data using the chisquare technique on SPSS. The results of the analysis show that hierarchical distance, collectivist culture, and high uncertainty avoidance culture all have positive and equal degree influences on commitment, cooperation, and information sharing among supply chain actors. However, it was also found that collectivist culture and degree of leniency do not affect opportunistic behavior. It is important to note that although our refined model is based on empirical data and has passed the test of statistical tests, it represents an approximation of reality and must be interpreted in the light of the limitations inherent in any research approach. In conclusion, this study shows that the Moroccan culture is conducive to the deployment of supply chain cooperation practices.