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The Triple Layered Business Model Canvasor the coherent construction of triple value: the case of the automotive industry of the future
[Le Triple Layered Business Model Canvas ou la construction cohérente d’une triple valeur : le cas de l’industrie automobile du futur]

Author

Listed:
  • Yannick Gomez

    (ISEC - Institut des Sciences et technologies pour une Economie Circulaire des énergies bas carbone - CEA - Commissariat à l'énergie atomique et aux énergies alternatives)

  • Gérald Naro

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

The Triple Layered Business Model Canvas (TLBMC) developed by Joyce & Paquin (2016) offers a new contribution to research on Sustainable Business Models. Its differentiating charac-ter lies in its structuring into three specific layers of canvas (economic, social, environmental) for which it is appropriate to seek horizontal coherence within each canvas and vertical co-herence between the three layers. Based on a review of the literature, we question the vertical coherence by considering that the order in which the three layers are linked in the TLBMC cons-truction methodology is not neutral in that it reflects a vision of sustainability and can lead to dif-ferentiated conclusions, depending on which layers is prioritized. This analysis of the vertical coherence of the TLBMC then allows us to analyze the evolutions and perspectives of the auto-motive industry.

Suggested Citation

  • Yannick Gomez & Gérald Naro, 2023. "The Triple Layered Business Model Canvasor the coherent construction of triple value: the case of the automotive industry of the future [Le Triple Layered Business Model Canvas ou la construction c," Post-Print hal-04192013, HAL.
    • Handle: RePEc:hal:journl:hal-04192013
    Note: View the original document on HAL open archive server: https://hal.science/hal-04192013v1
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