Implementation of financial technology in the Moroccan insurance sector, start-up obstacles and proposed solutions[L'implémentation de la technologie financière dans le secteur assurantiel marocain, obstacles de démarrage et solutions proposées]

The undertaken study aims to examine the reasons for the delay in implementing financial technologies in both the conventional and participatory insurance sectors in Morocco while providing recommendations to overcome these obstacles. To achieve these objectives, a qualitative research approach was adopted, involving industry professionals to obtain detailed responses using semi-structured interview methods. This method facilitated a comprehensive analysis of our research problem. The obtained results revealed the existence of several difficulties and barriers hindering the implementation of financial technologies in the insurance sector in Morocco. These obstacles include resistance to change within companies, regulatory constraints, concerns about data security, and the need to train employees in new technologies. All these factors have contributed to the delayed adoption of financial technologies in the Moroccan insurance sector. However, the study does not merely highlight the obstacles; it also proposes recommendations to overcome them. Among these recommendations are raising awareness and providing training to stakeholders about the benefits of financial technologies, establishing a regulatory framework conducive to innovation, strengthening cybersecurity measures, and fostering collaboration among sector actors to promote the adoption of financial technologies. This study holds particular significance in the current context characterized by multiple crises and a focus on digital transformation. Indeed, it represents the first attempt to explore and analyze the specific challenges of implementing financial technologies in the insurance sector in Morocco while offering tailored solutions for industry professionals. By shedding light on these challenges and providing practical recommendations, this study contributes to stimulating the development of the Moroccan insurance sector in the era of digital transformation.