Digital transformation in the Moroccan banking sector: A revolution in financial practices and services[La transformation digitale dans le secteur bancaire marocain : une révolution dans les pratiques et les services financiers]

Nowadays, digital transformation has taken a prominent place in various economic sectors, including banking. The Moroccan banking sector has not escaped this global trend, where digitalization has brought a real revolution in financial practices and services. The objective of this research work is to study in depth the digital transformation in the Moroccan banking sector by opting for an analysis of the internal process, banking practices and financial services. Particular attention will be paid to establishing an appropriate link between the competitiveness of banking institutions and digitalization, taking care to mention the relevant theories relating to this digitalization. We will try to identify the major changes induced by digitalization and to highlight the potential benefits in terms of profitability. To achieve our objective, and after a theoretical exploration phase based on a literature review, we chose a qualitative approach through semi-directive interviews. These interviews were conducted with a representative sample of 12 branches belonging to various Moroccan banks. It should be stressed that we sought the expertise of industry professionals in order to gather detailed responses, which would enable us to carry out an in-depth and detailed analysis of our problem, thus providing a better understanding of the subject. The responses and data collected revealed signs of innovation in products and practices, highlighting the challenges and opportunities related to digital transformation. These findings help to identify the factors for success or failure of this digitalization, while providing insight into future prospects. In the current context, characterized by a series of crises and a trend towards digital transition, this study takes on a singular and relevant significance. It stands out as an essential contribution to a better understanding of the changes in Moroccan banking, proposing appropriate measures to meet the challenges and seize the opportunities of the digital revolution. The qualitative approach offers in-depth and contextualized information from professionals, filling an academic gap and providing practical recommendations for the digital transformation of the Moroccan banking sector.