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The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”

Author

Listed:
  • Heriat Bouthaina

    (BISKRA - Université Mohamed Khider de Biskra)

  • Benbrahim Elghali

    (BISKRA - Université Mohamed Khider de Biskra)

Abstract

This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS). the results of the study showed that there is a negative significant relationship between Walt Disney's Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.

Suggested Citation

  • Heriat Bouthaina & Benbrahim Elghali, 2023. "The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”," Post-Print hal-04183439, HAL.
    • Handle: RePEc:hal:journl:hal-04183439
    Note: View the original document on HAL open archive server: https://cnrs.hal.science/hal-04183439
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    More about this item

    Keywords

    Brand portfolio Market value Stock value Walt Disney. JEL Classification Codes: G10 G11; Brand portfolio; Market value; Stock value; Walt Disney. JEL Classification Codes: G10; G11;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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