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Die Zukunft von Fachpublikationen. Reagieren auf den Verlust von Beihilfen
[The future of professional publications. Reacting to the loss of support]

Author

Listed:
  • Yves Soulabail

    (ISTEC - Institut supérieur des Sciences, Techniques et Economie Commerciales - ISTEC)

Abstract

Die Fachpresse in Frankreich ist ein wenig bekannter, aber dynamischer und wohlhabender Sektor. Aufgrund einer Entscheidung der öffentlichen Hand werden bestimmte Publikationen, die die Förderkriterien nicht erfüllen, nach und nach die direkten und indirekten Beihilfen verlieren, die der Presse im Allgemeinen gewährt werden. Die Herausgeber von Fachzeitschriften müssen daher ihre Finanzen neu bewerten und die wirtschaftliche Zukunft ihres Unternehmens antizipieren. Yves Soulabail, Ausbilder für Marketing, untersucht die pragmatischen Auswirkungen des Verlusts der Nummer der paritätischen Kommission (CPPAP), die in diesem Bereich eine entscheidende Rolle spielt.

Suggested Citation

  • Yves Soulabail, 1999. "Die Zukunft von Fachpublikationen. Reagieren auf den Verlust von Beihilfen [The future of professional publications. Reacting to the loss of support]," Post-Print hal-04173421, HAL.
    • Handle: RePEc:hal:journl:hal-04173421
    DOI: 10.3406/colan.1999.2920
    as

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