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The creative studio, designer of prospective scenarios for innovation for France Télécom R&D
[Le studio créatif, concepteur de scénarios prospectifs au service de l’innovation de France Télécom R&D]

Author

Listed:
  • Damien Douani

    (Chercheur indépendant)

  • Thomas Michaud

    (ISI - Centre de recherche sur l’Innovation et les Stratégies Industrielles - ULCO - Université du Littoral Côte d'Opale)

  • Laurent Ponthou

    (Orange Innovation)

Abstract

Corporate science fiction consists of producing prospective videos featuring new services or technological innovations. Between 1997 and 2003, France Telecom R&D produced dozens of prospective scenarios, imagining the telecommunications technologies of the future. This article presents the history and characteristics of this original project thanks to the testimony of actors involved in the production of these short films. Moreover, in this article we view audiovisual fiction in a historical perspective by considering the extent to which they anticipate the emergence of design fiction, which is a creative technique that takes inspiration from science fiction to prototype new objects. Several iconic videos have demonstrated their ability to anticipate by several years major innovations such as telepresence, smartphones, voice control applications and many other Internet- and virtual-related technologies. These films essentially play an evangelistic role and have been used to test new concepts with future users.

Suggested Citation

  • Damien Douani & Thomas Michaud & Laurent Ponthou, 2023. "The creative studio, designer of prospective scenarios for innovation for France Télécom R&D [Le studio créatif, concepteur de scénarios prospectifs au service de l’innovation de France Télécom R&D," Post-Print hal-04169868, HAL.
    • Handle: RePEc:hal:journl:hal-04169868
    DOI: 10.21494/ISTE.OP.2023.0953
    Note: View the original document on HAL open archive server: https://hal.science/hal-04169868
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    Keywords

    Science Fiction; Videos; Telecommunications; France Télécom R&D; Design fiction; Prospective; Science-fiction; Innovation; Vidéos; Design Fiction; Télécommunications;
    All these keywords.

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