IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04140837.html
   My bibliography  Save this paper

Tirer profit de son territoire : un exemple dans le secteur bancaire en Bretagne

Author

Listed:
  • Nathalie Audigier

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

Abstract

La stratégie visant à valoriser le territoire et à entretenir une proximité avec son client constitue une intéressante opportunité de croissance pour les entreprises. Cet article montre à travers l'exemple d'un groupe bancaire installé en Bretagne, qu'il est possible par des actions RSE s'appuyant sur la territorialité de dégager un avantage concurrentiel à long terme, grâce à la prise en compte des besoins et attentes des parties prenantes.

Suggested Citation

  • Nathalie Audigier, 2023. "Tirer profit de son territoire : un exemple dans le secteur bancaire en Bretagne," Post-Print hal-04140837, HAL.
    • Handle: RePEc:hal:journl:hal-04140837
    Note: View the original document on HAL open archive server: https://hal.science/hal-04140837
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04140837/document
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Territory -CSR-Competitive advantage;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04140837. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.