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Influencers and covid_19: Characterizing and defining courses of action

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  • Romain Boulet

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Jean-Fabrice Lebraty

Abstract

Based upon the 55 days of lockdown that occurred during the Covid_19 disaster, the aim of this article is to answer to the following research question: "how can we characterize influencers in social networks?". Analyzing more than 1.6 million of tweets, we propose a matrix that can be used to characterize an influencer. This matrix has 2 dimensions on one hand the five courses of actions an influencer can use and on the other hand the 3 types of motivation he has got. Regarding the methodology we used R and a qualitative content analysis and provided our scripts. This research is a part of the "lockdown lab" project.

Suggested Citation

  • Romain Boulet & Jean-Fabrice Lebraty, 2020. "Influencers and covid_19: Characterizing and defining courses of action," Post-Print hal-04137445, HAL.
    • Handle: RePEc:hal:journl:hal-04137445
    DOI: 10.36863/mds.a.13620
    as

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