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Online consumer reviews: Clarification and proposal of a definition
[Avis de consommateur en ligne : essai de clarification et proposition d’une définition]

Author

Listed:
  • Gautier Lombard

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Jean-Luc Herrmann

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Mathieu Kacha

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

The objective of this article is to come up with a definition of the concept of online consumer reviews (OCRs). After explaining the entire approach adopted to con- struct it, the article discusses each of the seven "absolute discriminatory criteria" developed. These seven criteria lead to the proposal of the following definition: an online consumer review is a message issued by a consumer sharing information or affective reactions following their consumption experience of an object, published on an internet platform, accessible to the general public, and not controlled by the subject organization. The potential contributions of this definition for the academic community as well as for businesses and organizations are then highlighted.

Suggested Citation

  • Gautier Lombard & Jean-Luc Herrmann & Mathieu Kacha, 2023. "Online consumer reviews: Clarification and proposal of a definition [Avis de consommateur en ligne : essai de clarification et proposition d’une définition]," Post-Print hal-04126991, HAL.
    • Handle: RePEc:hal:journl:hal-04126991
    DOI: 10.3917/proj.034.0025
    as

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