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Création et gestion des noms de SICAV et FCP

Author

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  • Eric Delattre

    (RIME-Lab - Recherche Interdisciplinaire en Management et Économie Lab - ULR 7396 - UA - Université d'Artois - Université de Lille)

Abstract

De plus en plus de sociétés de gestion affichent une volonté de créer de véritables marques qui structurent leurs gammes de SICAV et FCP. Cette approche passe nécessairement par une réflexion sur le nom des fonds proposés et plus généralement par la définition d'une stratégie globale de dénomination, en termes de types de noms utilisés et de cautionnement ou non par la société gestionnaire ou par le groupe bancaire ou d'assurance auquel elle appartient généralement.

Suggested Citation

  • Eric Delattre, 2006. "Création et gestion des noms de SICAV et FCP," Post-Print hal-04121514, HAL.
  • Handle: RePEc:hal:journl:hal-04121514
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