United States - Route 66, between landscape and sustainable destination?[Etas-Unis - La route 66, entre paysage et destination durable ?]

The legend of Route 66 begins in the early 1920s. America was in the "depression period" which is associated with the economic crisis of 1929. It was the greatest of the century. Americans therefore took into account a motto during the New Deal "move forward" to rebuild their country. Cyrus Stevens Avery, a businessman, decides to create a huge project that employs millions of people: Route 66. It took 10 years of work to build it from 1926, it emerged in 1937 with 4000 km of journeys. It was one of the very first paved transcontinental roads in America. It starts from downtown Chicago and ends at the Santa Monica Pier in Los Angeles crossing 8 states: Illinois, Missouri, Kansas, Oklahoma, Texas, New Mexico, Arizona and California. But if Route 66 is a succession of sections from the time and new roads now making up Route 66 as a "Historic Route", it becomes classified and marked on the outskirts of the old routes, on a brown panel "Historic Route 66" as for historic sites and nature reserves. Between palimpsest and new roadway, the panels of the associations set out the "old alignment" in opposition to the contemporaries from the 1950s to the present day (the Interstate segments). How to partly integrate sustainable tourism from a request from a client wanting to take the road by motorbike or car, how to integrate both the legend of the rail, the legend of a road and the multiple representations of visitors and associations in search of a distant horizon that is both contemporary and steeped in the past? Can a car trip in the United States be sustainable from a tourist point of view? This is what we see in this communication by giving some leads and answers at the same time commercial, geographical and marketing revealing three axioms: innovation, participation and the evolution of the representations of tourists - customers.