Internal quality assurance in Moroccan universities: case study[Assurance qualité interne dans les universités marocaines : cas d'étude]

This article is a continuation of a previously published article on the same subject, focusing on the literature review. It presents the results of an action research conducted alongside the conceptualization of a quality management system for a Moroccan university, which was recently published in this journal. The described QMS is based on the governance bodies of the university and its functional units, requiring a clear identification of interactions between these entities at the political, strategic, and operational levels. The implementation of this QMS was carried out at Euromed University of Fes (UEMF), which chose to adopt a quality assurance approach to measure and continuously improve its performance. The article outlines the political and strategic objectives set by the governance bodies and describes the implemented QMS to achieve them. The article also presents a 360-degree evaluation system, including upward, downward, and cross-evaluations of personnel, components, and services at regular intervals. Real-time processing and analysis of the collected data and information enable the timely deployment of improvement actions. The entities involved in this approach, as well as the tools, processes, and procedures implemented, are presented along with the initial academic, scientific, managerial, and reputational outcomes.