Artificial intelligence and the stock market: An applied theoretical analysis to address the positioning of Morocco[L’intelligence artificielle et le marché boursier : Une analyse théorique appliquée pour traiter le positionnement du Maroc]

The use of artificial intelligence has become increasingly a necessity in all areas of life. The field of finance and the stock exchange was also affected by the major advantages presented by the latter, from the speed of execution to the simplification of processes and transactions. Consequently, in this article, we intend to infer the development of financial technologies, often mentioned in brief by finTech in the Moroccan financial sector, by adopting a theoretical analysis method, to examine the place of this new industry in our country. This method consists of detecting the challenges and opportunities of this new industry and studying the internal and external environment of artificial intelligence in Morocco. Based on a review of theoretical and empirical literature, this article reveals the use of artificial intelligence in the financial sector specifically in the stock market. Also relying on theories that put the relationship between artificial intelligence and the financial market. The central objective is to focus on the factors that influence, negatively and positively the rise of these technologies in the Moroccan stock market. Our study explores in another aspect the progress of artificial intelligence in the financial sector, its main stock market strategies and its revolution in the Moroccan stock market. The findings revealed the power of artificial intelligence as a tool for improving the productivity and efficiency of the financial market. As well as they revealed the steady steps of Morocco towards the transformation and technologicaldevelopment of the financial sector, which are explained by the intense efforts provided, and by the necessary measures taken to overcome all the obstacles.