IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04088878.html
   My bibliography  Save this paper

Tourist consumer-driven agility : A framework for tourism marketing

Author

Listed:
  • Marios Sotiriadis

    (NBU - Ningbo University)

  • Shiwei Shen

    (NBU - Ningbo University)

Abstract

The present conceptual paper considers the challenge of agility - as an approach for flexibility and adaptability in times of disruption and crises – in the field of tourism marketing and from the tourists' perspective. The aim is to suggest a framework for designing and implementing the approach of agile marketing in the field of tourism experiences by focusing on tourist consumer. The approach is based on two models, i.e., the concept of tourism experience analysed in terms of the model of customer journey/travel life cycle and the 8Ps model for integrated services marketing strategies. The main underlying idea is that the agile marketing approach is regarded as a methodology linking in an efficient, effective, adaptable and flexible manner, as well as a quick response and adaptation to the tourist consumer markets (requirements and expectations) by the key tourism actors (tourism destinations and suppliers), in implementing suitable and adequate tools. The main focus being on the tourists, that is the reason why the proposed framework is named tourist-driven marketing agility.

Suggested Citation

  • Marios Sotiriadis & Shiwei Shen, 2022. "Tourist consumer-driven agility : A framework for tourism marketing," Post-Print hal-04088878, HAL.
  • Handle: RePEc:hal:journl:hal-04088878
    Note: View the original document on HAL open archive server: https://hal.science/hal-04088878
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04088878/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jose Weng Chou Wong & Ivan Ka Wai Lai & Zhang Tao, 2020. "Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(14), pages 1773-1787, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wenxi (Bella) Bai & Ivan Ka Wai Lai & Jose Weng Chou Wong, 2023. "Memorable Tourism Experience Research: A Systematic Citation Review (2009–2021)," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. KARACA , Şükran & KEMERCİ , Murat & BARAN , Züleyhan, 2022. "The Effect Of Social Media Use And Self-Promotion On Travel Photo Sharing," Academic Review of Humanities and Social Sciences, Bursa Teknik Üniversitesi, vol. 5(1), pages 92-104.
    3. Wenxi (Bella) Bai & Jiaojiao (Jane) Wang & Jose Weng Chou Wong & Xingyu (Hilary) Han & Yiqing Guo, 2024. "The soundscape and tourism experience in rural destinations: an empirical investigation from Shawan Ancient Town," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    4. Lifu Li & Kyeong Kang & Yafei Feng & Anqi Zhao, 2024. "Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(2), pages 250-263, June.

    More about this item

    Keywords

    Tourism experience; Marketing agility; Customer decision journey; Services integrated marketing; Marketing; 8Ps model;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04088878. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.