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The effect of e-commerce on grocery store choice and retail competition

Author

Listed:
  • Clara Etcheverry

    (IMT-BS - DEFI - Département Droit, Economie et Finances - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

E-commerce continues its expansion, and most retail groups have opened online distribution channels in the French grocery market. Using purchasing data, I develop a store choice model and a supply model to estimate the effect of the online distribution channel on consumer welfare and retail competition. E-commerce leads to a small decrease in consumer surplus. Furthermore, only online leaders obtain more market shares and profits while the majority globally get lower market shares and profits with e-commerce.

Suggested Citation

  • Clara Etcheverry, 2022. "The effect of e-commerce on grocery store choice and retail competition," Post-Print hal-04080937, HAL.
    • Handle: RePEc:hal:journl:hal-04080937
    DOI: 10.1515/rne-2023-0017
    as

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