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Soigner la population ou son chiffre d’affaires ? Un dilemme pour les marketeurs de l’industrie pharmaceutique

Author

Listed:
  • Loréa Baïada-Hirèche

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Anne Sachet-Milliat

    (ISC Paris - Institut Supérieur du Commerce de Paris)

  • Bénédicte Bourcier-Bequaert

    (ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

De nombreux scandales frappent régulièrement l'industrie pharmaceutique. L'Oxycodon, par exemple, a été massivement distribué aux États-Unis bien qu'étant un antalgique opiacé au fort pouvoir d'addiction. Quelque 200 000 morts par overdose peuvent lui être imputés outre-Atlantique depuis 1999. [...]

Suggested Citation

  • Loréa Baïada-Hirèche & Anne Sachet-Milliat & Bénédicte Bourcier-Bequaert, 2021. "Soigner la population ou son chiffre d’affaires ? Un dilemme pour les marketeurs de l’industrie pharmaceutique," Post-Print hal-04068980, HAL.
    • Handle: RePEc:hal:journl:hal-04068980
    as

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